DeVore Technologies

With website promotion and marketing at the center of development, we begin all of our e-commerce and web presence solutions with the concept of your business succeeding within an ever increasing competitive Internet market. In order to succeed and see the maximum return from your website, it is of vital importance to promote and strategically market it's capabilities and or products. Our website marketing services are designed to help you access the power of a strong web application and make your website work for you. Our professional and continually evolving marketing services can help you get the results you desire. Achieving a marketing strategy goal involves market research, promotional tools and practical knowledge. We have developed several tools and programs to achieve our goals and are highlighted below.

eNewsletters - A key element of Internet website marketing.
We can create weekly, bi-weekly, monthly or event driven e-newsletters. Web based newsletters are an effective tool that promotes communication with your clients or future prospects. They may also provide value-added information based on client feedback and foster ongoing, regular communications. A properly executed eNewsletter helps to generate leads, increase sales and bolster the credibility of your company.

Your clients will know you are listening and respond more favorably to your services and products when you provide "relevant" and "personalized" information. We will help you to tailor your information in an engaging way designed to increase business

Our eNewsletter Service can includes graphics, copy-editing and sending out the actual newsletters to the email addresses that you specify. In addition, newsletters provide the essential links necessary to drive traffic and search engines to your site.


Search Engine Optimization - Essential to being found in a sea of competitors.
Search engine optimization is the act of making a website more search engine friendly to achieve higher rankings. There is no magic bullet that any can service provide to make you number 1 in search engines. If there were, we would it. Search engines are continually changing their ways of spidering your site content and are forcing a fair marketplace. We specialize in the optimization of websites within these competitive markets. We will research your desired keywords and product descriptions and optimize your site based on the most searched keywords in your industry. This will aid in driving relevant traffic to your site via the major search engines and directories.

It is not enough to simply add META tags and do submission of your site to several search engine indexes and directories. The first promotion step in obtaining significant visitor sessions is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without it you are destined to be search engine fodder.


Search Engine Ad Campaigns - Instant results with a finely tuned site.
Would you pay a dime to bring a very interested potential customer to your web site? How about a nickel? While optimizing your site to be included in search engine results is critical to the web development process, an optional method of increasing traffic on your site is to pay for visitors.

How pay-per-click advertising works:
There are numerous pay-per-click services and they all work in a similar fashion. To begin the process, your company establishes an account and sets a monthly budget for advertising. You then identify the keywords that are relevant to your business and that your potential customers may be searching on. With each keyword, you set a bid — the maximum amount you would pay to bring a visitor to your site with that keyword.

The pay-per-click services have relationships with major search engines. When someone searches on one of the keywords for which you've placed a bid, your site will be listed in the Sponsor Matches portion of the results. If the person clicks on your listing, you'll pay for that click and you'll have a very interested potential customer on your site. If the person doesn't click, you pay nothing.
 

How we can help
Are you ready to launch your advertising and marketing campaign? Need assistance in creating one? Contact us and we'll develop a strategy that maximizes your return on investment.